TASZ

Rebranding for a civil rights organization

Project summary

Társaság a Szabadságjogokért (Society for Freedom Rights) is one of Hungary’s most active civil rights organizations, communicating some of the country’s most sensitive issues to the widest possible audience.


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For the rebrand, we wanted to preserve the strongest elements of the existing identity - the symbol, the iconic yellow, and the illustration-led storytelling - while making the system sharper, clearer, and more confident.
What the brand needed most was a louder voice: a strong humanist editorial typeface from@xyz_displaaythat brings urgency and character to every message.