Laboratorio Burgetti
An artisanal gelateria & pastry shop located in Barcelona
Project Team
Services
Field
Project summary
Laboratorio Burgetti is an artisanal gelateria and pastry shop where tradition meets gastronomic creativity, producing fresh ice creams on-site with innovative flavors and textures. The brand experience extends beyond gelato, offering a cozy café environment and a refined pastry selection that adds a gourmet dimension, along with custom-made orders tailored to customer needs.
Building on this rich, sensory-driven concept, the visual identity draws inspiration from Barcelona’s iconic Panot tiles, merging geometric structure with the craftsmanship and premium quality of gelato.
At the core of the identity is the custom-designed Burgetti logotype, which balances traditional influences with contemporary, characterful design solutions. A vibrant Mediterranean color palette—featuring bold orange, pink, and deep green tones—reinforces themes of joy, nature, and sustainability rooted in local ingredients. Deconstructed Panot motifs create a modern and flexible visual system that adapts seamlessly across packaging, interiors, and digital platforms.










