Frauen Praxis
a women’s health clinic in Zurich specializing in gynecology and obstetrics
Project Team
Services
Field
Project summary
Frauenpraxis Küsnacht is a women’s health clinic in Zurich specializing in gynecology and obstetrics, known for its personalized, patient-centered care that supports women’s health at every stage of life.
The branding concept is built around the core values of empathy, trust, and support, reflecting the clinic’s holistic approach to care. The identity incorporates gestural, hand-crafted illustrations of the female form, where imperfect lines and raw textures become a defining visual language. A curated spectrum of feminine colors aligns closely with the interior concept, creating a cohesive and sensorial brand experience.
The visual language balances softness with clarity, reinforcing a sense of safety and professionalism. A custom-made logotype completes the identity, giving the practice a distinctive and recognizable presence.
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